Case study: Alan Fletcher

Alan Fletcher, graphic designer, talking about the book ” The Art of Looking Sideways”. The collection of work that is putting your vision, the way we look and understand images through the challenges. It is full of entertainments to make a point. I like how he described it :”Cross between collage and box of goodies”. The book is like a story, movie not just simple collection, it is definitely not conventional and is very much interactive.

This book is for visually curious people, bright people who want more from life, experience more.

Few examples of the pages:

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That is how I would like my book to look like, be interactive and tell a story which would be my journey through second year at the university. The progress I have made, the projects that I have created and how my brain works.

Here is some of this work






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