D&AD competition process

As part of the project I decided to name my project and give it a slogan. The name is “Generation Qi” as the new generation of female athletes who will carry on with the legacy of the believes in Qi the inner energy that gives strength and supports exercise. It’s more of a power of the mind than something holistic that some people may believe doesn’t really exist. The slogan is: “Build your inner strength” to show that the focus is not on the physical appearance and strength but the mental strength of the person.

I have designed the logo in Cinema 4D. To create the Qi sign I have used the weight that I have made previously for my short animation.

Screen Shot 2019-03-17 at 21.58.29

The weight is accompanied by two barbells that create Q and I

Screen Shot 2019-03-17 at 22.13.15

I have then added text which has the same material that the weight does.

Screen Shot 2019-03-17 at 22.41.15Screen Shot 2019-03-20 at 14.24.41

I have tweaked the type that I was using by adding fillets so as it can match better with the weight. That also mean that I don’t have to credit that font as I have made my own edit.

Screen Shot 2019-03-20 at 14.36.19

This logo can also be used in anything related with the project. Such as an app that I have created an idea for.


In order to show how this can be experienced I have came up with an idea for an app that young girls who take on weightlifting can use to communicate with fellow weightlifters, get some advice, receive daily inspirations to keep going. It will have both practical use but also social and entertainment.

This is the first design using the colour palette I picked for this project however it didn’t quite work well with the image.


I decided to used the green background that I have made for the animation and that will repeat throughout my project. This is an example of the option where you can watch an animated video of how to lift weight correctly step by step.

Screen Shot 2019-03-18 at 06.21.24


Screen Shot 2019-03-18 at 06.21.46
previously made logo will be also used for the app
inspiration of the day
another example of the app feature, inspiration of the day showing influential female weightlifters

Throughout the project there will be a repeating theme of “breaking” to refer back to the brief “breaking barriers”

I have created an example of the end of the scene for the story that I made (It will make more sense in my next blog post). The travelling lights in the end will come together and create a simplified qi sign which happens to have three stripes.

simplified qi lights

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